Crypto wealth platform Nexo is doubling down on sports marketing, renewing its title sponsorship of the DP World Tour’s Nexo Championship — the tournament formerly known as the Scottish Championship — to be played at Trump International Golf Links in Aberdeenshire from August 20–23. The event returns with a larger $3 million prize fund and marks the second straight year Nexo holds the tournament’s naming rights as part of a wider three-year partnership with the DP World Tour.
“This was our first ever title partnership,” said Konstantin Rangelov, Nexo’s Brand Marketing and Global Sponsorships Manager. “Beyond the sentimental value, our three-year deal with the DP World Tour is something we are genuinely all-in for, and that helped shape our decision to renew the Nexo Championship title—and be an even bigger part of this cornerstone event on the Tour.” Nexo plans to be “deeply embedded” across the four-day event, placing its branding on tee boxes, leaderboards and broadcast-facing positions to maximize visibility.
Golf sits strategically in Nexo’s sponsorship playbook. Rangelov described the sport as “defined by precision, long-term thinking, and a financially active global audience—exactly the profile we want to reach.” The firm already backs a range of sports properties: it is the official crypto partner of the Australian Open, sponsors Argentina’s national soccer team, and supports the Audi Revolut Formula 1 team.
At the Nexo Championship the company will run an on-site hospitality program and measure success through earned media, social impressions and broadcast exposure — standard metrics for sponsorship ROI but especially important as crypto firms seek mainstream reach. The tournament’s higher purse and high-profile venue give Nexo a prominent platform to showcase its brand to international audiences.
The sponsorship comes amid an ongoing U.S. comeback for Nexo. After regulatory clashes in California in 2022 forced the firm to phase out U.S. products and services, Nexo announced earlier this year plans to re-enter the American market using digital-asset trading infrastructure provided by Bakkt.
Disclosure: Nexo is one of 22 investors in editorially independent Decrypt.
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