Binance is re-entering the tokenized stocks market, teaming up with tokenization specialist Ondo Finance to relaunch trading of blockchain-based shares and ETFs on its Binance Alpha platform.
The deal, announced Tuesday, will bring 10 tokenized U.S. stocks, ETFs and commodity-linked products to Binance Alpha — a trading venue inside the Binance Wallet that lets users access early-stage, higher-risk digital assets before they hit the exchange’s main spot market. The initial lineup includes token versions of major names such as Apple, Google (Alphabet), Tesla and Nvidia, as well as the Invesco QQQ ETF. These tokenized securities will not be available to users in the United States.
“This gives our users even more convenient ways to explore and trade tokenized securities, in line with our mission to offer innovative and accessible trading opportunities,” said Jeff Li, Binance’s vice president of product.
The move represents a comeback for Binance. The exchange first offered tokenized stocks in April 2021 — listing Tesla and later Coinbase, Microsoft and Apple — but pulled the product after scrutiny from regulators including the U.K.’s Financial Conduct Authority and Germany’s BaFin. Binance said last month it was considering a renewed push into tokenized equities; listing Ondo-issued tokens puts that plan into action.
Tokenized stocks have been gaining momentum across crypto and traditional finance. The sector’s total value is approaching $1 billion, driven in part by Ondo’s more than $550 million in locked value and roughly $11 billion in cumulative trading volume since September 2025. Other venues — including Kraken, Bybit, Gemini and broker Robinhood — have introduced their own tokenized-equities offerings, and legacy exchanges such as Nasdaq and the New York Stock Exchange have outlined plans to support stock tokens.
Proponents argue tokenized stocks can expand access to U.S. equities for retail investors in markets where traditional brokerage access is limited, and they can also be used as collateral within decentralized finance (DeFi) protocols. As trading venues and regulators continue to grapple with the legal and compliance frameworks, Binance’s Ondo tie-up signals renewed confidence that tokenized securities are moving from niche experiment toward mainstream product offerings.
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