Lolli is rolling out automatic Bitcoin cashback for everyday card spending after striking a partnership with commerce media network Kard.
The update — Lolli’s biggest product upgrade since being acquired by Bitcoin venture studio Thesis last July — lets more than 600,000 Lolli accounts earn Bitcoin whenever they shop with an eligible Visa or Mastercard debit or credit card. Users simply link cards inside the Lolli app via Plaid and then earn Bitcoin automatically on qualifying purchases at thousands of merchants (including Dropbox, Hydro Flask and Stanley 1913) with no browser extensions, promo codes or extra checkout steps.
How it works
- Link once: cards are connected through Plaid inside the Lolli app.
- Earn automatically: qualifying purchases at participating merchants trigger Bitcoin rewards sent to the user’s Lolli wallet.
- Spend or withdraw: rewards can be withdrawn over the Lightning Network or used across Thesis’s Bitcoin ecosystem — for example via Bitrefill.
- Works both online and in-person and requires no dedicated crypto-branded card.
“Kard’s commerce media network lets them earn bitcoin in the background of their everyday spending,” Kard CEO Ben Mackinnon said, highlighting the partnership’s aim to insert Bitcoin rewards seamlessly into normal card habits. Thesis co-founder Matt Luongo framed the move as the fulfillment of the acquisition goal: “Our users link a card once, and bitcoin shows up in their wallet from spending they were already going to do.”
Why it matters
- Lowers the barrier to Bitcoin exposure: unlike many crypto cashback products that demand using a crypto-specific card or spending crypto directly, Lolli’s model only asks users to link an existing card and keep shopping as usual.
- Scale and data: Lolli has raised $28.3 million to date and serves more than 600,000 accounts; Kard’s network reaches over 47 million cardholders and leverages first-party transaction data to match offers to spending patterns.
- Technical convenience: automatic rewards and Lightning Network withdrawals reduce friction for new Bitcoin entrants who don’t want to manage wallets or change spending habits.
Market context
Consumer interest in crypto-linked payments has grown throughout 2026 amid clearer regulatory signals, and this launch joins a wave of fintech moves to normalize crypto rewards. At roughly $77,000 at the time of writing, Bitcoin rewards earned today represent immediate market exposure with potential upside over time. Separately, Revolut’s launch of its first physical crypto card this week underscores how competitors are racing to make crypto rewards an everyday consumer feature.
Bottom line: Lolli’s card-linking rollout could materially widen passive Bitcoin adoption by turning routine purchases into automatic BTC accumulation, while retailers gain a new channel to reach crypto-interested shoppers.
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