At the World Economic Forum in Davos, French President Emmanuel Macron made a pointed appeal for Europe to deepen cooperation with developing nations and emerging powers — including the BRICS — as part of a broader drive to defend multilateralism and counter U.S. trade measures.
Speaking at the WEF’s 56th annual summit, Macron urged European states to band together to push back against U.S. tariffs and to “build bridges” with BRICS and other emerging economies. He framed the move as part of a larger effort to correct global imbalances across security, defence and economic policy. “Another objective (for France and Europe) is to build bridges and more cooperation with emerging countries, the BRICS, and the G20, because the fragmentation of this world would not make sense,” he said.
Macron also outlined what he wants the G7 to deliver: a framework of cooperation that tackles the root causes of economic imbalances and restores effective convergence through multilateral institutions. “The objective of this G7 will be to build a framework of cooperation to address the roots of these imbalances and restore efficient convergence and cooperation through multilateral frameworks,” he said.
The outreach isn’t entirely new. In 2023 France sought to attend the BRICS summit in Kazan but was rebuffed — reportedly over concerns from China and Russia that France might gather internal information or try to influence proceedings. Since then, Macron has repeatedly praised BRICS’ role in global finance and its stance toward Washington. Summing up his message at Davos, he warned that “faced with the brutalisation of the world, France and Europe must defend effective multilateralism because it serves our interests and those of all who refuse to submit to the rule of force.”
Why this matters for crypto and global finance
- A renewed push by Europe to engage BRICS could accelerate interest in alternative payment rails, currency diversification and multilateral financial mechanisms — trends already visible in examples such as nations accepting Chinese yuan for taxes.
- Greater Europe–BRICS cooperation may influence discussions on cross-border payments, CBDCs and private digital assets as countries look for ways to reduce dependence on dominant financial infrastructures.
- For crypto markets and policymakers, closer ties between major blocs could reshape standards, regulatory coordination and the architecture of international monetary cooperation.
Macron’s Davos pitch underscores a shifting geopolitical and financial landscape in which alliances and multilateral frameworks — not just bilateral pressure — will shape the path forward for trade, currencies and digital finance.
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